Video Production Team For Happy Fresh Company - myassignmenthelp

Question: Discuss about the Video Production Team For Happy Fresh Company. Answer: The following is a report for the project assigned to the video production team of the Happy Fresh organization. The video production group consists of eight members whose main objective is to market the business through creating awareness and education. To achieve this goal, the team is required to create two videos that market the business and publish them online to reach as many audiences as possible. The videos should be of good quality in terms of clarity and audibility. Good quality videos are received well by the audience, hence, creating a good image for the company. The Video should also have a good sound and loud and clear for viewers. Since Happy Fresh is an online groceries shopping company (Nawi, N.M.N.M., 2010), the advertisements are to be done via social media platforms like Twitter and Facebook. Social media provides a wide market base where target customers can be identified. The methods of analysis of the project include reviewing how the videos are perceived by the target group on the social media. For instance, going through the comments and reactions, love and like, sad or happy e.t.c posted on Facebook. The reactions to the posts such as likes or dislikes are expected to be a clear indication of the successfulness or failure of the project. Calculations such as ratios used as estimation methods can be located in the appendices (Template.net, 2016). The results of the project data have been analyzed and included in this paper. The results show that the ratios are average. The videos reached many people as expected. This is evidenced by the number of view and clicks that have been indicated in the report. Although the response in terms of Facebook comments was inadequate, the overall statistics were satisfactory. Despite the limited resources and short time frame, the project can be deemed to be a success. However, the areas of weakness need to be investigated and remedied. Some of the recommendations have been included in the project paper to remedy the weakness areas that were identified during the project. The recommendations include the following; improving the resources allocated to such projects to achieve more excellent outcomes, increasing the time frame allocated for such projects etcetera. Since every project has its shortcomings (Template.net, 2016), the limitations of the project have also been investigated. One of the limitations is that the data collected during the project is not sufficient. For example, the fewer responses obtained from Facebook comments limits the degree of accuracy. Another limitation is that the resources used were not good enough to guarantee high-quality results. The videos were not clear enough. To note, if the videos is not clear enough even the results are barely accurate, the response from viewers is and cant be reliable. The shortcomings played a considerable role in weighing down the success of the project. References Happyfresh.com. (2015).Grocery Personal Shopping and Delivery App HappyFresh launches in Thailand | Happy Fresh. [online] Available at: https://www.happyfresh.com/press/happyfresh-launches-bangkok/ [Accessed 29 Nov. 2017]. Nawi, N.M.N.M., 2010. The practices of contract farming among fresh fruit and vegetable suppliers in Malaysia. American Journal of Agricultural and Biological Sciences, 5(3), pp.321-330. Template.net. (2016).7+ Executive Summary Examples | Free Premium Templates. [online] Available at: https://www.template.net/business/executive-summary/ [Accessed 28 Nov. 2017].